GREENVILLE, S.C.—Delta Apparel announces the launch of Salt Life Lager in Alabama and Tennessee. The beer shares the same name as the company’s line focused on beach apparel and accessories.
“This is a great opportunity to make our beer more accessible to the many Salt Life enthusiasts in Alabama and Tennessee and we have great teams in place to seize that opportunity," states Jeff Stillwell, Salt Life group president. “Salt Life Lager continues to gain more and more consumers and serve as a key driver for the brand. We look forward to launching Salt Life Lager in additional markets later this summer.”
With this latest expansion, Salt Life Lager is now available in thousands of retail locations across Florida, Georgia, Alabama, and Tennessee.
For more information, visit www.deltaapparel.com.