logo
Private equity firm H.I.G. Capital (H.I.G.) announces the acquisition of Logo Sportswear by its portfolio company, Digital Room.

Digital Room Acquires Logo Sportswear


NEW YORK—Private equity firm H.I.G. Capital (H.I.G.) announces the acquisition of Logo Sportswear by its portfolio company, Digital Room. The acquisition combines Digital Room’s printing solutions capabilities with Logo’s specialties in short- to medium-run promotional merchandise, workwear, and uniforms.

“We are excited about the addition of Logo Sportswear to Digital Room’s business,” comments Michael Turner, CEO of Digital Room. “Logo Sportswear will continue as a separate brand, and its soft promotional products are an excellent complementary fit with Digital Room’s existing online print products.”

Logo Sportswear’s product line includes a variety of jackets, polos, caps, jerseys, bags, and other apparel and accessories for men, women, and children. The company also provides uniforms to recreational sports teams using its online ordering platform.

“We are pleased to support Digital Room in its acquisition of Logo Sportswear,” says Rahul Vinnakota, a managing director at H.I.G. “The investment is consistent with our strategy of acquiring complementary businesses in attractive, high-growth end markets that will enhance the value proposition Digital Room offers to its customers.”

For more information, visit https://www.logosoftwear.com.