Driving Traffic to Gildan Ts

LAS VEGAS—Heritage Sportswear and Gildan team up to give away a new Chevy Cruze in a recent trade show promotion. Participants in the promotion guessed at the number of Gildan Ts stuffed into the vehicle that was parked in the show lobby.

Kerry Gardner, Northwest Graphics, Utah, walked away with a three-year paid lease on a 2012 Cruze.

In addition to the car give-away, Heritage distributed Gildan decorated shirts from the booth and awarded show-goers with a $25 gas card if they were spotted wearing the giveaway. More than 800 attendees participated in the contest.

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