EFI Adds Sheri Rhodes to Senior Management Team

FREMONT, Calif—Wide-format printer manufacturer and productivity software developer EFI announces that it has hired IT veteran Sheri Rhodes as its chief information officer.

Rhodes comes to EFI from Symantec, a Silicon Valley software security firm. Serving most recently as vice president of global applications, she was in charge of overseeing the separation of IT applications as that company prepared to divest itself from Veritas. Over her six-year tenure at Symantec, Rhodes also helped the company optimize its IT operations, rationalizing multiple redundant applications while implementing strategic improvements with CRM, ERP, marketing automation and cloud-based HR systems.

Before Symantec, Rhodes spent a decade in IT corporate systems, applications and project leadership roles with Visa, Providian and Washington Mutual. She has also worked at KPMG as a consultant and in a variety of IT-related roles at Wells Fargo.

As EFI’s new CIO, she’ll play a critical development role in the company’s ability to create and provide customers with what the company believes are best-in-class printing technologies, including cloud services hosted in EFI’s secure data center facilities.

As part of EFI’s senior leadership team she will report directly to senior vice president Toby Weiss.

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