Exclusive Coverage: Mimaki Campaign Doubles Value of its Show Materials


LAS VEGAS—One of the appealing factors of industry trade shows is attendees often get hands-on demonstrations of how a company’s equipment works.

In the case of a lot of companies, including Suwanee, Georgia-based Mimaki USA, the end of a show often means that textiles and other items the company uses to show its machines’ capabilities are either given away to attendees or sometimes scrapped altogether. Mimaki, which makes wide-format inkjet printers and cutters, started to think about what could be done about that. The result is Mimaki’s Print With Compassion campaign, which it debuted at a recent trade show.

“The idea behind Print With Compassion is that in a lot of the shows that we’ve done, we know that at the end of the show we have a lot of the things that we’ve printed," says Josh Hope, applications product manager for Mimaki USA. "Maybe people have taken with them, but we know a lot of the stuff ends up on a shelf or thrown away. So we thought, 'If we’re producing, let’s produce something of value.'"

“We partnered with S.A.F.E. House, which is a local Las Vegas organization that works with women and children who are not in the best domestic situations, and we said, 'Let’s take that and let’s print things we can use for a day care, a kindergarten, that kind of thing, so we can show people how the machines work, but at the end of it, we have some pieces we can donate and get some good out of it.'”

After the show, the company donated a lot of items that will brighten up the S.A.F.E. House for the kids who are there: Nap-time mats, bean-bag chairs, magnetic letters and numbers, wall graphics and table-top and storage cubby decorations were just a few of the items the company donated. The company’s goal, Hope says, is to bring the Print with Compassion program to every trade show the company attends, which is a lot of them.

 

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