HAUPPAUGE, N.Y.—Approximately 10 years into its existence, Portugal-based MTEX Solutions has planted its flag in North America for the first time, betting that it can fill a niche it sees in the direct-to-textile printing market.
The company’s facility in Hauppauge, New York, on Long Island, opened in March.
MTEX doesn’t just make digital direct-to-textile dye sublimation printers, it also makes the preparation and finishing equipment needed; a coating machine, a washer, dryer, and a steamer.
The company felt is was time to open a U.S. facility for a couple of reasons, says Clem Sisson, chief operating officer of MTEX America. First, it believes its product offerings fill a need in the market price-wise. Secondly, he says, MTEX believes the Americas to be behind the times when it comes to dye sublimation textile printing methods compared with Europe, where the majority of it is direct-to-textile.
MTEX is targeting three distinct markets with its direct-to-textile equipment: producers of signs and banners, garments and apparel, and “specialty” applications such as automotive textiles or home furnishings.
Of these, the sign and banner and automotive/home furnishings markets are the most crowded with competition, Sisson says, and he sees the biggest potential for growth in the apparel and garments markets. And given that much of that type of printing is on natural fabrics, MTEX feels like its turnkey solution is a huge selling point, he says.
So far, all of MTEX’s products are made in Portugal, Sisson says, but that won’t be the case for long. The company hopes to be manufacturing equipment out of its New York facility by the middle of next year. In the meantime, that facility serves as a showroom and houses some of the company’s engineers and an inventory of supplies and parts.