INDIANAPOLIS—Midwestern promotional products and screen printing company ScreenBroidery launches a fundraiser for local law enforcement. The company created an online store for the campaign, entitled #BacktheBlue, which offers two T-shirt designs, decals, and a coffee tumbler, all bearing the campaign hashtag. Proceeds from the campaign go towards the Indy Public Safety Foundation (IPSF), a non-profit organization designed to help public safety employees like police, fire, and emergency personnel and their families with unforeseen costs in times of need.
The #BacktheBlue campaign arose from a longstanding connection between ScreenBroidery and local law enforcement, explains Gabe Peters, chief operating officer at the company. The company worked previously with Dane Nutty, executive director at the IPSF, when he served as the executive director of the Indianapolis Police Foundation. Nutty and ScreenBroidery ran a 2014 benefit campaign, known as Indy Strong, to benefit a fallen officer which raised more than $15,000.
To date, the current campaign has raised more than $15,000 dollars, and Peters expects that number to climb before the projected August 15 close of the fundraiser. The fundraiser surpassed the initial goal of $10,000, he points out, in less than 24 hours which prompted the company to bump the goal up to $50,000 dollars. A push from the local Indianapolis police chief announcing the benefit, Peters adds, helped drive the numbers higher.
Aside from the timeliness of the campaign, Peters says crowdsourcing support is also a key element of the momentum the company has seen. Each order is packaged with a postcard that encourages people to take pictures with their products, using the hashtag to help spread the word across social media.
Outside of law enforcement benefits, the company also provides private sector individuals with a place to host their fundraisers with their platform called Ink the Cause. The company pre-sells items like shirts, mugs, and decals, forwarding the proceeds to the campaign, and then fulfills the orders once the campaigns have ended. This way, Peters explains, users can run a smooth campaign without the issue of excess inventory or overhead costs for the company.
“We’ve had campaigns that sell one shirt and ones that sell 5,000 shirts,” says Peters, citing cancer treatment causes and bike rallies as other recent campaigns with significant results. The only real stipulation for someone using the platform, he stresses, is that the sale and proceeds are solely for philanthropic causes.
Once the benefit for IPSF has concluded, Peters says ScreenBroidery aims to help the foundation further their digital reach. The company plans to set up an e-commerce store for the IPSF so both first responders and the general public can purchase branded items like apparel and accessories to support and represent the IPSF.
For more information on ScreenBroidery and #BacktheBlue, visit: http://shopimpd.com/