BOWLING GREEN, Ky.—Fruit of the Loom announces a partnership and licensing agreement with Goldbug, a distributor of infant and children’s apparel and accessories.
“As a proven leader in the baby softgoods market, Goldbug’s focus on quality and innovative design makes them the perfect strategic partner for us as we enter this category,” says Melissa Burgess Taylor, CEO of Fruit of the Loom. “Fruit of the Loom is known for its quality, value, and style, and we are excited to offer innovative products to new parents seeking a known and trusted brand for their children.”
Katherine Gold, CEO at Goldbug, adds that the organization looks forward “to a long and productive relationship with Fruit of the Loom.”
Both parties expect to launch the distributor partnership in the spring of 2019.
For more information, visit http://www.fotlinc.com/.