Geiger Granted Best Promotion of the Year, Encourages Women to Liv

HONG KONG—World Advertising Gift Exchange (WAGE) selects Geiger and the Liv as winner of the 2010 International Carl Rosenfeld Award for best Promotion of the Year at its 52nd annual meeting in Hong Kong.

Endorsed by four-time Grammy Award winner Olivia-Newton John, the Liv is an FDA-certified medical device developed to assist women and increase the effectiveness of breast self-exams. Jo-an Lantz, MAS, executive vice president of Geiger, presented the Liv as the U.S. entry for Best Promotion/Item of the year, and Geiger received the first-place award for this entry among submissions from WAGE members worldwide.

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