MONTREAL—Gildan announces the launch of a multi-year partnership with the Beale Racing team. The agreement features Gildan as the primary sponsor while also providing visibility to the company’s American Apparel, Comfort Colors, and Prim + Preux brands.
As part of the partnership, Beale Racing will advertise Gildan’s brands on cars, uniforms, and all merchandise during 30 plus race events across the United States.
“We are excited to partner with Beale Racing once more to strengthen the visibility of our brands and continue to position our apparel as a preferred choice in the motorsports industry,” says Mike Hoffman, president of sales, marketing, and distribution, for Gildan. “We are proud to be associated with a highly successful and respected team, and I look forward to a winning partnership.”
According to Gildan, the sponsorship helps bolster the company’s marketing and sales objectives to drive growth and awareness in its imprintables and retail apparel divisions.
“For many years, Gildan has been a trusted supplier for our team,” states John J. Beale, owner and driver for Beale Racing. “We are thrilled that Gildan chose to partner with us again to promote its brands to our fans.”
For more information, visit www.gildancorp.com.