ST. MICHAEL, Barbados—Gildan Activewear announces the top 10 charities vying for its $100,000 donation in the “I Support…” campaign. These companies include:
- American Cancer Society
- American Heart Association
- Corporation Culturelle Latino-Americaine de L'amitié
- Cystic Fibrosis Foundation
- Drew Hildebrand Teen Benefit Fund
- Home Boy Industries
- Juvenile Diabetes Research Foundation of West TN
- Palm Beach County Motorcyclist Toys for Tots
- Snowball Express
Gildan initiated the “I Support…” campaign at the beginning of 2010 as a way to recognize and support the work being done by charities across North America. Using its www.genuinegildan.com website, the company reached out to industry and business partners to ask “Who do YOU support?” and ultimately developed this list of deserving and relevant top 10 charities through the collective knowledge and experience of the apparel and promotional-products industry.
“The response we received was both inspiring and humbling,” said Garry Bell, vice president of global marketing for Gildan. “With close to three-thousand individual stories submitted to the site plus well over one hundred thousand views and votes we feel that the campaign has been very successful in generating awareness and is a reflection of a concerned and caring community.”
The top 10 were based on the number of stories, views and “likes” submitted to the Genuine Gildan website. With this announcement, the “I Support…” campaign moves into the judging phase where one charity of the 10 will be selected to receive a $100,000 donation from Gildan in January 2011. The selection will be made by a panel of qualified judges who will determine which of the top 10 most closely reflects the values that are core to Gildan’s corporate position of genuine stewardship, both in how they manage and administer the charity as well as the impact they have in the community.
For details on Genuine Stewardship, the “I Support…” timeline and selection process, visit www.facebook.com/genuinegildan.