WINSTON-SALEM, N.C.—Hanes launches its annual sock drive for the homeless. The company says it plans to expand this year’s drive beyond the holiday season to a yearlong effort.
Through the Hanes National Sock Drive, the company partners with organizations like The Salvation Army, Invisible People, and Covenant House to distribute a donation of 225,000 pairs of socks. Since the program’s start in 2009, Hanes has donated more than 2.5 million pairs of socks.
“Most of us take basic apparel for granted, but we know a clean pair of socks can mean a lot to those experiencing homelessness,” states Sidney Falken, chief branding officer, HanesBrands. “Although we can’t solve this chronic issue facing our country, we are committed to bringing a little comfort to those who need it most.”
With the new year-round model for the program, the company plans to conduct outreach events and encourages individuals to participate in the effort. Through the Hanes website, users can purchase socks, underwear, and bras for distribution to The Salvation Army.
"We're so grateful that Hanes has again chosen our young people at Covenant House as the recipients of their amazing generosity through the brand’s National Sock Drive," says Kevin Ryan, president and CEO of Covenant House. The New York-based national agency serves homeless and at-risk youth. "The young people overcoming homelessness at Covenant House are good, brave, resilient, hard-working kids. What many of them have not had in their lives is someone who cares. With this drive, our friends at Hanes are delivering much-needed financial assistance to Covenant House by supplying practical clothing for our kids. Just as important, the brand is sending a message to our kids that they are not alone, that there are people who care. When our kids hear that message, there is nothing they cannot achieve."
In addition to partnering with temporary housing and support organizations, the Hanes coordinates with local organizations throughout the United States in each state to distribute socks.
For more information, visit www.hanes.com/sockdrive.