WINSTON SALEM, N.C.— The National Basketball Players Association (NBPA) and THINK450 announce a partnership with Hanesbrands. The agreement recognizes Champion as the official sport style partner of the union, according to the groups.
Through the partnership, Champion will develop, manufacture, and provide apparel for NBPA camps, as well as apparel items including shirts, hoodies, pants, and other goods that feature NBPA branding. NBPA branded items will be made for sale at select retail locations.
“Champion is pleased to be a key strategic partner of the NBPA,” states Jon Ram, Hanesbrands Group President-Global Activewear. “Being the official sport style partner of the NBPA is an exciting opportunity for Champion to continue to work with world-class athletes and teams that transcend their sport.”
In addition to being the official sport style partner of the NBPA and THINK450, Champion will work in collaboration with the union as a marketing partner on various events, including One Court and the NBPA Players’ Voice Awards.
“For as long as I can remember, Champion has been a top sportswear brand and part of basketball culture,” says Payne Brown, president of THINK450. “Offering a wide variety of casual wear as well as high-quality performance apparel, they are a natural fit with the lifestyle of our players and the union as a whole. There is ample opportunity for growth with this partnership, and I am excited to see our two organizations move forward together.”
For more information, visit www.hanesbrands.com.