WINSTON-SALEM, N.C.—HanesBrands introduces its first collection of ComfortWash T-shirts supporting the National Park Foundation (NPF) in select Walmart stores near nine of the country’s most recognized landmarks. Each store will carry one design to promote its regional park.
Shirts will be available while supplies last at Walmart locations near Acadia National Park, Blue Ridge Parkway, Grand Canyon National Park, Grand Teton National Park, Great Smoky Mountains National Park, Olympic National Park, Rocky Mountain National Park, Yosemite National Park, and Zion National Park.
“For Hanes, our commitment to comfort goes far beyond the clothing we create,” Rachel Newman, vice president and general manager of Hanes’ activewear business, says. “We are committed to being an apparel industry leader in environmental stewardship and social responsibility. Through this partnership, we are focused on inspiring more people to embrace, visit, support, and protect our national park treasures.”
Hanes and the NPF, the official nonprofit partner of the National Park Service, began a five-year partnership in April 2018 to encourage awareness, exploration, and conservation of America’s parks. As part of the Find Your Park/Encuentra Tu Parque movement, Hanes was the first NPF partner to incorporate the iconic arrowhead logo in product designs. The partnership is anticipated to generate at least $4 million for NPF to support national parks and feature apparel from the company’s Hanes, Alternative, and ComfortWash brands.
“We are excited about this promotion, our overall collection and the opportunity to continue developing our partnership during the next few years,” Newman adds.
To learn more, visit www.hanes.com/shop/hanes/nationalpark.