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The Importance of Tracking Sales


The most frequently-asked question from sales managers lately is “How can I tell if what my sales reps are doing day-to-day will result in larger, more profitable business?” The answer lies in forward-looking measurement of key metrics. If you, the business owner or sales manager, begin to measure your team’s sales activity and monitor the direction the key metrics of close ratio and DISH (Dollars Invoiced per Service Hour), you will be able to take control of your own “economic recovery.”

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