Industry Updates

TREVOSE, Pa.—BroderBros. announces that its 2010 Alpha, Broder and NES catalogs will be available Jan. 2010. Traditionally released in the fall, the new schedule is a result of the company re-evaluating its product offerings and strategic partnerships, timing the new catalog releases to coincide with the availability of new styles. The catalog will include new brands alō, Custom Dyes and econscious apparel. TROY, Mich.—New Z Lander Brands introduces its first online sales video designed to help promotional-products salespeople sell outerwear. This short video introduces outerwear as an asset to business and the company will make the video available on disc at no charge. Special jacket pricing is offered for clients who use the video to promote the line of varsity and leather jackets. To view the client-safe video, visit LACONIA, N.H.—Madeira alters its logo with a new statement planted above the name of the company: The Choice of Market Leaders. The slogan is the company’s targeted, long-term reaction to changes in market conditions, emphasizing Madeira’s position in a market that threatens to overwhelm the customer, the company reports. BROWN DEER, Wis.—Kornit Digital implements an organizational change to the Kornit International Customer Support Division. The new Kornit ICS division is designed to offer customers support by a qualified team of professionals, each in their own field of expertise. Some of the departments include an International Training Center and International Care Center for long-distance phone, email and remote access support, including 24/7 hotline services. The company introduces its Kornit ICS Three-Tiered Program for North American customers only, with three levels of customized support services. ICS professional services and support for Kornit’s North American customers will be provided directly by Kornit ICS North America team located in Brown Deer, Wis.

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