ROSH-HA'AYIN, Israel—Kornit Digital announces that it has exceeded 125 systems installed in China. The company says the install base features a number of high-end fashion brands specializing in mass customization.
Kornit says product output from these businesses include apparel and accessory staples such as jeans, pants, socks, footwear, and functional sportswear. With the model, the company says, these companies are addressing current trends affecting the textile supply chain such as direct-to-consumer models, reduced delivery times, and social media-influenced buying decisions.
“Over the years, Kornit has made significant investments in its infrastructure and manpower in China,” states Buck Kim, president of Kornit’s Asia Pacific region. “We are happy to see that more than 100 Kornit users across the country value our efforts and chose us as their textile printing technology partner.”
Kim points to the Chinese government’s efforts to modernize the country until 2050, restricting more pollutive industries and pursuing environmentally-friendly and sustainable production. In recent years, Chinese President Xi Jinping has publicly expressed the country’s goals to push for a more innovative, efficient, and clean manufacturing sector to raise its presence as a global power.
“Kornit’s digital printing processes, compared to conventional methods, save enormous amounts of wastewater, chemicals, and overproduction and make the textile industry cleaner; that’s why we expect significant continued growth for years to come,” adds Kim.
Kornit’s history with China dates back to 2006 when the company first introduced its direct-to-garment systems to end users in the region. Since then the company has established a hub in Hong Kong and more recently, a national headquarters in 2015, based in Shanghai.
For more information, visit https://www.kornit.com/.