ST. LOUIS—MontCo Consulting, a firm founded by industry veteran Aaron Montgomery, launches a giveaway through a five-part online series. Entitled Small Business Saturdays, the videos feature Montgomery who provides helpful tips to business owners.
Montgomery explains that the multipart series is “designed to simplify marketing techniques and explain jargon.” Through the videos, he says he hopes to “spark conversation among small enterprises.”
“There’s a misconception that marketing techniques are for the big [corporations]: all the acronyms and corporate-speak can be overwhelming,” adds Montgomery. “The reality is, many small business owners are stretched thin, responsible for everything from managing cash flow and budgets to taking out the trash at the end of the day. They don’t have time to research these strategies.”
The free videos break down marketing terminology and discuss the newest trends in marketing a business. Montgomery also provides viewers with a homework assignment at the end of each installment, which he returns to the user with suggestions, comments, and supporting documents and details to help them further develop their business plan. Viewers who submit their assignments through Dec. 31, 2018 are entered into a drawing to win an Amazon Echo Dot.