BEAVERTON, Ore.—Nike announces it will soon sell a performance hijab for Muslim women athletes, according to CNN Money. The "Nike Pro Hijab" boasts a single-layer pull-on design made from lightweight polyester in dark, neutral colors. The fabric's tiny holes make it breathable while remaining opaque, a requirement for hijab-wearing women.
Nike said it began developing the hijab after some Muslim athletes complained about wearing a traditional head scarf during competition, CNN Money reports.
The design process took 13 months, and the final product will be available for sale in the company's Spring 2018 season.
The performance apparel designer is one of multiple companies addressing a growing trend in both wholesale and retail apparel markets. Japanese retailer Uniqlo recently unveiled the fourth collection in its Tajima line, clothing designed in partnership with practicing Muslim Hana Tajima. CBS News reports that Muslim consumer spending came in at roughly $243 billion in 2015, potentially driving the new design inspirations. The report also lists designers such as Dolce & Gabbana and DKNY as companies releasing apparel and accessories for this market.
As for initial rollout of the performance hijab, Nike says it is already being worn by Emirati figure skater Zahra Lari.
Read more on this new product line on CNN Money’s website.