ZURICH, Switzerland—Global research organization OEKO-TEX conducts a study to assess consumer attitudes regarding textile sustainability. Entitled “The Key to Confidence: Consumers and Textile Sustainability; Attitudes, Changing Behaviors, and Outlooks,” the study covers a wide swath of more than 11,000 clothing and home textile consumers worldwide.
Topics in the study range from concerns about climate change to the existence of harmful substances in textiles.
“The OEKO-TEX portfolio of testing, certification, and label products has increased substantially since we first entered the market in 1992,” says Anna Czerwinska, head of marketing and communication at OEKO-TEX. “The world’s issues and consumer attitudes have changed just as significantly.”
Czerwinska adds that the study is “a fitting tribute to our past 25 years as well as a worthy undertaking to prepare us to succeed in the next.”
The organization officially marked their anniversary in June 2017 with a celebration at the Fashion Institute of Technology. OEKO-TEX says it plans to share the full results of the findings through upcoming industry events, webinars, and other presentations.
For more information, visit www.OEKO-TEX.com.