CARLSTADT, N.J.—Pantone Color Institute announces the 2017 Color of the Year. The institute names Greenery as the designated color, a yellow-green shade that the organization describes as “trans-seasonal,” and a color which lends itself to various combinations and palettes.
Lori Pressman, vice president of Pantone Color Institute, comments that the selection “is a process that requires thoughtful consideration, not an arbitrary process.”
Pressman cites multiple reasons for why Pantone names Greenery as the 2017 shade, including a global culture continually more focused on sustainable practices. The institute lists existing fashion trends in retail designs, as well as non-apparel applications like architectural design and home furnishing trends as inspiration for the selection. The institute also states on the website that the color is symbolic and “a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”
“Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose,” adds Leatrice Eiseman, executive director of Pantone Color Institute.
The 2017 selection comes as a stark contrast to the institute’s 2016 pick, Rose Quartz and Serenity, shades that consist of rose and blue tones. The institute officially announced the selection through a press release on the website and an in-depth webinar.
For more information, visit: http://www.pantone.com/color-of-the-year-2017