Riddell Sells Assets from Apparel Division to BSN Sports

DES PLAINES, Ill.—Riddell, a designer and developer of football equipment and apparel, announces the divestiture and sale of certain assets associated with Kollege Town Sports, a division of the company’s apparel business, to BSN SPORTS.

Initially acquired by Ridell in 2015, Kollege Town is a team sports and corporate apparel dealer. Riddell says the agreement with BSN SPORTS features “a large portion” of the Kollege Town sales force, sales management and customer service, and fanaKTive capabilities, the division’s large-format marketing graphics service.

“We appreciate the years of service, hard work, and contributions of the Kollege Town team,” says Riddell and BRG Sports president and CEO Dan Arment. “This development provides Riddell the opportunity to advance our core football protective equipment business in an incredibly dynamic marketplace. Riddell will continue to lead the industry forward as it brings new protective technologies to the field that help athletes perform at their best.”

The company says it will continue to maintain an apparel line “focused on Riddell branded football practice apparel, team sports stock game, and custom uniforms,” as well as coaching apparel and spirit wear.

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