SAN FRANCISCO—According to Mobile Marketing, the social commerce platform Teespring is bridging the gap between content and commerce with its launch of Branded Stores. The new product allows creators to present a fully branded shopping experience to customers, including "URL, storefront, listing page, checkout, and custom packaging."
With the launch, Teespring partners with Instagram to offer an Instagram Checkout feature to creators. Previously, this feature was only available to 26 big-name brands, some of which include Prada, Nike, and Zara. Now, the capability is open to the top Teespring creators using Branded Stores.
This latest integration follows the company's partnership with YouTube and the Twitch Merch extension.
Teespring CEO Chris Lamontagne says, “Breaking down the barriers between content and commerce has allowed us to build deep integrations with great partners. Branded Stores with Instagram integration has huge promise to create unique commerce moments for the world’s top creators.”
The rollouts are free to use and currently only available on an invitation-only basis.