STRATHAM, N.H.—Outdoor lifestyle apparel brand Timberland announces its commitment to plant 50 million trees worldwide by 2025 as part of its efforts to build a greener future. This goal adds to the company's longstanding promise to make responsible products and strong communities, as well as protect the outdoors. One major area of focus for the company is tree planting. Since 2001, the brand has planted more than 10 million trees globally.
“At Timberland, we’re conscious of the impact our modern way of life has on the planet. And we believe as a global lifestyle brand, and as individuals, we have a responsibility to make it better,” says Jim Pisani, global brand president for Timberland. “Trees and green spaces help improve the quality of our planet as well as individual wellbeing. Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future."
To help achieve its 50 million tree commitment, Timberland partners with a range of organizations including the Smallholder Farmers Alliance, GreenNetwork, TREE AID, the UN Convention to Combat Desertification, Connect4Climate – World Bank Group, Justdiggit, Las Lagunas Ecological Park, Trees for the Future, American Forests, and Treedom.
To kick off the 50-million tree pledge, Timberland announces its most extensive global campaign, “Nature Needs Heroes." The campaign calls on consumers to take small, manageable steps toward a healthier planet. The campaign puts a spotlight on 12 eco-heroes who are making positive impacts on the environment and their communities. The brand will engage the global community to be "heroes for nature" through tree-planting and greening events, including:
- A three-day pop-up park event in New York City where consumers can meet the heroes, make pledges to live a greener life and enhance their local community.
- A REMADE workshop in Shanghai, China to advocate responsible design and call on consumers to take simple actions for a better future
- Greening events in London, Paris, Milan, Berlin, and Amsterdam where Timberland will work with the communities on local greening projects
Year one of the project focuses on Haiti, China, the Dominican Republic, the United States, Tanzania, and Mali—including support of the Great Green Wall, an African-led movement to grow a 4,971-mile line of trees across the entire width of Africa to fight climate change, drought, famine, conflict, and migration.
“We are thrilled to have Timberland join the Great Green Wall movement, an emerging new world wonder that promises to grow hope for millions of people in the face of the 21st century’s most urgent challenges,” says Mr. Ibrahim Thiaw, Executive Secretary of the United Nations Convention to Combat Desertification.
To learn more, visit the brand’s responsibility site.