Tip of the Week: Head up New Sales Sources


As T-shirts move to the forefront of fashion, one can’t help but notice the wave of casual clothing taking over the streets of America. And while some may argue this wave heralds a disintegration of formality, it’s hard to deny the windfall such a trend means for the decorated-apparel industry. And this isn’t just in relation to T-shirt sales. Other industry categories such as athleticwear and performance gear are also reaping the profits, as much so as headwear. While sweatbands are enjoying a comeback into mainstream wear thanks to the modern recycle of ’80s fashion, baseball and trucker caps are likewise becoming more accepted as part of everyday attire. And, as such, all products under the umbrella of headwear are becoming a more attractive piece of promotional programs, uniforms and giveaways. Headwear clients aren’t exactly a-dime-a-dozen, but there are many companies that lend themselves more naturally than others to headwear purchases.

Find out which ones, here…