Tip of the Week: Move More Headwear

We all know, no matter how good a deal is there is always someone willing to do it for less. But if we are viewed as problem solvers rather than salespeople, it’s much more likely to get a higher level of inquiry because we’re not simply selling a widget and taking money, but helping to grow business and increase clients’ bottom line. The difference is in the delivery of how the value of services is discussed and how products are priced and presented—the difference is this value proposition.

The value proposition works for many products, but caps add a little extra to the proposal and Tony Karlicek explains why…

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