Tip of the week: Sell on Fabrication

Fabrications are key selling points for workwear, Cathy Groves of DriDuck tells us. “Bonded soft-shell fabrics, waterproof cotton canvas, organic and performance fabrics gain share of the market every day. The synthetic, nylon jackets and the brown-duck work jackets of yesterday are giving way to cotton jackets inspired by the outdoors and lifestyle work jackets with broad appeal in both style and functionality.”

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