In today’s tough economic environment, both screen printers and desktop transfer printers are looking for ways to improve their competitive edge. The market demand for personalized, one-off and small quantities of T-shirts is the right niche for heat transfer. In recent years, new heat-transfer papers targeted for desktop printing have been created that allow more flexibility in art selection and finished product appearance. Using these to improve the appearance and hand of the art will increase sales and profit. But, just like any other art, this takes experience since there is no single product that optimizes all art.
Tip of the Week: Transfer Paper to Profits
May 19, 2010