CINCINNATI—TSC Apparel unveils a brand refresh for the company’s Tultex line. The updates, which were announced across the brand's social media accounts, include a new logo, website, and brand designs."
The company says the Tultex brand has grown “substantially” in the last decade, and the campaign aims to “continue supporting and inspiring creators.” Additionally, the rebranding intends to reflect the company’s “3T” product promise of “tried spirit, true design, and trusted quality.”
"Our customers are creators, makers, and innovators," says Jordin Nabi, vice president of marketing. "We want the new logo to evoke a feeling of inspiration, and the three building blocks signify a solid foundation that is 'tried, true, and trusted' in the apparel industry. While our name remains the same, our logo and our brand identity will better represent what we bring to the market for our customers.”
The updated Tultex logo
TSC says it plans to showcase the new Tultex look at upcoming industry events in apparel across the U.S. in 2020.
"We want to see our customers use our products in new ways, whether it's a retail consumer styling a white T-shirt or a wholesale consumer creating a new design on a bold color," states Debbie Gonzalez, vice president of merchandising and brand management. "We want to inspire our creators to push boundaries and cross-industry norms. Thus, we will be adding more products and product categories as we elevate the brand, including the 1926 Collection and Tultex Sport, which will include sport polos and headwear."