Vantage Apparel announces a partnership with software provider BrightStores.

Vantage Apparel Partners with BrightStores

AVENEL, N.J. —Vantage Apparel announces a partnership with software provider BrightStores. The agreement fully integrates Vantage orders with the platform.

With the integration, Vantage Apparel says it provides shop owners with a “zero-touch experience,” and a fast-tracked production time of roughly 24 hours.

"The selling landscape within our industry has made a drastic shift into the world of e-commerce to meet the growing needs of buyers who want to shop online from a curated list of promotional products," comments Rob Watson, chief digital officer for Vantage. "Partnering with BrightStores to bring Vantage’s single-piece, on-demand decoration technology to the platform, eliminates the risk of over-buying and gives control to the user to purchase the style, size, and color they want.”

With decorated apparel accounting for a significant portion of the promotional goods market, Vantage says it is “important that buyers encounter the same experience as with online retail buying; from order acknowledgments to shipping notifications.”

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