DALLAS—Varsity Brands, announces it has partnered with athlete Kevin Atlas (Laue) for a new campaign dubbed the Believe in You Challenge. Atlas is the first person with one arm to earn a Division I basketball scholarship.
“The Believe in You Challenge begins with every student attending a school event he or she may not have gone to before, i.e. the football team attending the band concert to reciprocate the support they received all season or the band attending a drama performance, or all three cheering loudly at the next tennis match,” Varsity Brands says.
As part of the challenge, Atlas and the company plan to embark on a nationwide tour to inspire students to take part in the challenge. The 300-plus stops include the recently-ravaged Paradise, California, where Atlas appears as the first presenter since last year’s massive wildfire.
Atlas (Image courtesy Varsity Brands)
"I owe so much of where I am to one thing … someone believing in me," says Atlas. "What was my biggest insecurity became my greatest strength, and I owe it all to someone believing in me. This essential lesson is now my mission in life and my message to all young people. Believe in each other because if not you, then who?"
"Our mission at Varsity Brands is to elevate student experiences and, given our presence at over 20,000 schools across the country, there isn't a better person to improve the lives of young people than Kevin," states Adam Blumenfeld, CEO of Varsity Brands. "We believe we have a duty and obligation to help Kevin spread his message, working directly with our customers (coaches, teachers, and administrators) across the country. The #BelieveInYouChallenge and Kevin's tour will come to life through the hard work and coordination of our three divisions, BSN SPORTS, Herff Jones and Varsity Spirit. We are excited about our partnership with him and look forward to the impact the tour can have across the country."
For more information, visit www.BelieveInYou.com.