How do I boost engagement on my company's social media accounts while also thinking outside the box?

Answer

It has been well established that social media posts with images see twice the engagement than posts without. It is also well established that the internet loves animated GIFs. A photo of a dancing cat might be cute, but an animated photo of a cat dancing around is on a whole new level of amusement.

While it is not a great idea to use GIFs to an extent that your followers may get annoyed, they often make the perfect companion to a social media post when the subject suits them. For example, a post letting your followers know you’re getting ready for the holiday season can get a great boost with an animated Santa.

GIFs are widely available online to give your content some fast and easy eye catching media. They're a nice middle ground between images and video, and they're a free addition to your social media tool box.