How do I choose the right keywords?
Have you ever wondered what people are typing into search engines to find your products and services? Armed with that knowledge, you can optimize your websites keyword strategies as well as have a better vocabulary for social media posts.
If you’re using a statistics service such as Google Analytics, it is a great place to start by reviewing the many ways visitors have discovered your site. You can also use Google Keyword Planner to enter keywords related to your products and services and have the tool offer suggestions and statistics to guide you towards keywords you may not have considered.
Finally, a quick and easy way to discover keywords and their usage is to simply jump on Google and start searching as if you were a consumer. At the bottom of the first page, you will see a field of search results related to your search. These will often show phrases, questions, and keywords you aren't taking advantage of.
Find more SEO insights from Kelly "Rags" Ragland here.