How do I increase my visibility and get my name in the hands of those not buying?

Answer

There are a few ways that you can inform the person that receives your goods where the item came from, all of which are affordable, professional, and appropriate when done correctly. Product labels, care instruction labels, hang tags, package or product inserts, or reorder forms can all be included with or attached to every single item that you send out into the world from your business. Depending on what sort of information you plan to include or attach to the products, you may want to check with your customer to make sure that whatever approach you take will be acceptable to them. 

Find out more in Cox's full-length article on increasing your visibility, found in the latest issue of Printwear magazine. Subscribe today and ensure you get the latest industry information and tips. 

National Network of Embroidery Professionals (NNEP)