What are a buyer's top concerns when it comes to decorated apparel?


To successfully sell decorated apparel, you need to address the buyer’s top three concerns.

First, they must believe that your products are of good quality and will work for their needs.

Second, they must believe that you are a good salesperson and apparel decorator and will create good quality work. They need to trust that you will give them good advice on products and design decisions and create good work on the products they select.

Third, they must believe that your business is solid and that you will stand behind whatever you sell.

If you want to score points for your business and win new customers and more orders, you have to let potential and current customers peek behind the curtain to get to know you better and to understand the range of the services that you offer. 

National Network of Embroidery Professionals