What are the most common pricing models for embroidery?
Keystone pricing: The end price is set at double the wholesale price.
Time and materials: The pricing here accurately represents the use of your equipment and resources. This is typically used for large jobs.
Cost-plus pricing: This is a more complex strategy in which the selling price is determined by adding a specific profit margin or markup on top of the unit costs of the goods sold.
Price to market: This is the process of asking around, shopping competitors, asking your potential customers, and determining the going rates for various jobs.
For a more in-depth look at pricing options for embroidery, check out Rumbaugh's multi-part series starting with Job Costing for Embroidery Profit.