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What are the most common pricing models for embroidery?

Answer

Keystone pricing: The end price is set at double the wholesale price. 

Time and materials: The pricing here accurately represents the use of your equipment and resources. This is typically used for large jobs. 

Cost-plus pricing: This is a more complex strategy in which the selling price is determined by adding a specific profit margin or markup on top of the unit costs of the goods sold. 

Price to market: This is the process of asking around, shopping competitors, asking your potential customers, and determining the going rates for various jobs. 

For a more in-depth look at pricing options for embroidery, check out Rumbaugh's multi-part series starting with Job Costing for Embroidery Profit.

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