What is a good way to brand my business?


One of the easiest and most effective ways to define and build a personal brand is to create your wardrobe around a specific color. Look through your supplier catalogs and see what products come in a color that looks good on you and works with your company logo. Order apparel that you can mix and match in a variety of ways. 

Obviously, these items should then be decorated with your company logo. Play with the decoration process. Do something other than a left-chest logo on some of the items. Drop your logo on the sleeve, below the pocket, or just above a hem that will be worn untucked. Create some of the logos in your traditional company colors, as well as some that are tone-on-tone, or with reversed colors. If you can incorporate an appliqué into a larger design, add that into the mix as well. 

National Network of Embroidery Professionals (NNEP)