starfish
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Learn how to find new sources of customers for your embroidery, even if they are seasonal. 
digitizing embroidery stitches
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When digitizing any file, keep these basics in mind. 
embroidery customer questions
embroidery customer questions
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Remember these three notes the next time you take on a new customer. 
embroidery showroom
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In the last part of the How to Create Perceived Value series, Erich Campbell talks about creating a space and experience that your customers will love. 
3 Essentials for Any New Business
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Be on your way to starting a profitable embroidery, screen printing, direct-to-garment, or heat printing business.
embroidery perceived value
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Learn how far novelty and newness can go when it comes to adding value.
embroidery perceived value
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Find out how digging deeper into design can create added perceived value. 
Outdoor Cap - cap patches
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Here's a little background and some info on why they're popular. 
embroidery digitizing
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Here are some of the pros and cons of bringing digitizing in-house. 
business guidance
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Just starting in the apparel decoration business can be daunting, but there are ways to accelerate your decorating shop’s growth in year one.

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