perceived value
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Erich Campbell takes a look at what embroiderers can do to create perceived value. 
Google My Business
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Get your business discovered with this free online tool.
financing equipment
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Keeping equipment up-to-date or attaining new machinery can be expensive. Find out how to finance here. 
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When should you choose one over the other? We recommend looking at a few areas before deciding.
Outdoor Cap - cap patches
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Here's a little background and some info on why they're popular. 
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Take a deep dive into some of the more common HTV issues and how to solve them. 
wedding season heat printing
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Here are some of the ongoing trends to watch out for in 2019. 
how to be different
how to be different
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Standing out sounds like a simple thing—just be different in some aspect. But how do you define 'different'?
Heat printing synthetic fabrics - Transfer Express
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What do you need to know about working with these stretchy, synthetic fabrics? 
niche marketing
niche market
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Learn about the advantages of creating a niche market. 

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