The 5 Biggest Mistakes Going into Digital Textile Printing
For screen printers integrating digital print systems, retail stores transforming to e-tail, or first-timers going straight to on-demand e-commerce, going digital doesn’t come without obstacles and challenges. Whether printing 20 or 2,000 garments per day, or a few yards to several hundred yards, you need to align vital components, or risk falling prey to the changing marketplace.
Going digital is more than a trend; it is the new normal.
In this presentation, printers spanning small, independently-owned and operated shops to international Direct-to-Garment and Direct-to-Fabric manufacturers will share their real-life experiences and lessons of launching into digital printing. Each speaker will share a unique issue they faced, where they went wrong, how it impacted their business, and how they managed to survive and thrive with digital printing capabilities. You’ll learn the facts, myths, advantages, and pitfalls to avoid in this informative webinar.
Going digital need not be a gamble for your print operation. Register today and equip yourself with the knowledge and experience to grow your business with confidence.
Kerry Maguire King, Senior VP, Research & Development, Spoonflower
Since 2013, Kerry has overseen customer service and R&D for Spoonflower, an internet-based provider of on-demand digital printing services specializing in textiles and wallpaper. Previously, she was Director of Product Development and Sustainability Initiatives for [TC]2, where she also managed Digital Print Services for 12 years. Kerry earned her B.S. and M.A. from University of Alberta, and holds an M.S. in Textile Design from Philadelphia University.
Raitis Purins, Head of Marketing, Printful
Since 2016, Raitis has directed marketing operations for Printful, responsible for team management, marketing strategy and planning, and digital ecommerce. Previously, he was Media and Digital Communication Manager with BITE Latvia, and Internet Planner for Inspired Communications. Raitis holds a B.S. in Computer Teacher Education from the University of Latvia.
Peter Rinnig, Owner, QRST's
Since 2002, Rinnig has been owner of QRST’s, a Somerville, Massachusetts-based shop specializing in screen printing, digital direct-to-garment printing, and embroidery. Prior to purchasing QRST’s, he was Art Director for Marketing and Promotions at Lycos, and spent five years as a Designer for Verizon. Peter holds a B.A. in Fine Art, Painting, and Graphic Design from Westfield State University.
Ryan Kurek, Director of Marketing, Kornit Digital North America
Ryan joined Kornit in 2017 to lead North American marketing and strategic initiatives. He brings 20 years of B2B and B2C marketing expertise, most from the agency he founded, where he led blue-chips brands such as General Electric, Bayer, Toyota, IBM, Rockwell Automation, Polo, LG Electronics, and American Express. Ryan holds a B.S. from Clemson University with Post-Graduate Executive Management Studies from Harvard Business School.