The Poly Pros: Mastering Sports and Athleisure Apparel with DTG
Accounting for 16% of imprinted apparel jobs today, polyester is the second-largest garment market in America, totaling $33 billion in 2018. It is key to the growing popularity of sportswear and “athleisure” apparel, which provide a major opportunity for apparel decorators.
While direct-to-garment systems have revolutionized printing to cotton, technology has largely limited polyester imprinting to screens, dye sublimation, heat transfer, and other less efficient, less eco-friendly processes. This year, the availability of Kornit’s NeoPoly technology has changed the poly printing paradigm, eliminating barriers to printing sports and athleisure apparel with the on-demand reactiveness, brilliant graphic detail, broad color gamut, sustainability, and versatility long enjoyed by DTG users.
In this presentation, Kornit’s Celine Tezartes-Strauss will discuss the challenges of overcoming issues such as dye migration, how this technology aligns with current and anticipated consumer needs, and why DTG provides a reliable platform for capitalizing on a booming market opportunity. She will be joined by DTG2Go’s Andy Burchfield, who will discuss his brand’s successes with DTG printing and experiences as an early adopter of Kornit’s NeoPoly technology.
If poly and poly blends comprise a significant portion of your business, or you are interested in adding retail-ready, high-quality poly and poly blends to your portfolio, you won’t want to miss this informative presentation.
Celine Tezartes-Strauss, Director of Project Management – Inks and Consumables, Kornit Digital
Celine Tezartes-Strauss has been with Kornit since 2017, providing expertise and guiding brand messaging around the brand’s sustainable inks and consumables development. Prior to joining Kornit, she was senior project manager with FedEx, and commericial logistics manager with Flying Cargo. For 11 years, Celine was founder and CEO at NTC Print Technologies, and previously served as an industrial engineer with Tefen Management Consulting. She holds an M.B.A. from the College of Management Academic Studies, and a B.S. in industrial engineering from Shenkar College of Engineering and Design in Israel.
Andy Burchfield, Director of Operations, DTG2Go
Andy Burchfield has been Director of Operations with DTG2Go, and previously Art Gun Technologies, both subsidiaries of Delta Apparel, the only American brand using a fully-integrated model of in-house garment production and DTG imprinting today. In this role, he has nearly ten years of experience using DTG systems, and brings firsthand knowledge of its growth as a market disruptor. Andy has more than 20 years of experience in graphic design for print and technical expertise with print systems, with firms such as CustomInk, Logo Capital, and User Technologies Associates. He has a B.F.A. in graphic design from Marshall University.