The Road to Remarkable: Earning Customer Love with Apparel that Dazzles
Nobody remembers “average.” The brands that thrive are brands that make themselves remarkable to their customers, and nowhere is that more true than in the graphic-driven world of imprinted apparel. In a world where celebrating a momentous occasion, sharing creativity with the world, and becoming a part of something can take many forms, the suppliers who go above and beyond in giving customers the ability to express those things are king.
In this presentation, Marshall Atkinson, head of Atkinson Consulting and a seasoned veteran of all aspects of the apparel design business, will discuss the key attributes that make print businesses remarkable, and what you can do to get there. Marshall will be joined by Kornit Digital and a shop currently using digital direct-to-garment print technology to demonstrate how today’s printers can deliver apparel, and experiences, that are truly remarkable.
Robert Nute - Director of Applications, Kornit Digital Americas
As Director of Applications, Robert helps Kornit customers build business models, target new markets, and generate growth with digital textile print solutions. Prior to joining Kornit in early 2019, he worked in product strategy and innovation with fibre42, an e-commerce brand providing custom apparel design and fulfillment. Previously, Robert was Americas President with ErgoSoft RIP Solutions, overseeing all facets of the digital print software developer. He was educated at Fairfield University and UMass-Amherst.
Marshall Atkinson - Owner, Atkins Consulting
Marshall Atkinson, owner of Atkinson Consulting, LLC, is one of the leading production and efficiency experts for the decorated apparel industry. He also co-founded a decorated apparel industry sales and marketing education company called Shirt Lab, with industry entrepreneur Tom Rauen. As a coach for shops in the industry, Marshall focuses on operational efficiency, continuous improvement, workflow strategy, business planning, employee motivation, management, and sustainability. He is a frequent trade show speaker, article & blog author, and is the host of two podcasts for the industry; InkSoft’s The Big Idea, as well as the Shirt Lab Answer Series. Marshall also is the host for the YouTube series Jerzees “Adventures in Apparel Decorating” and has released four eBooks since 2018.