Why a 40-Year Screen Printing Vet Says “It’s Time” for Digital
Digital direct-to-garment printing has long been regarded as a helpful tool, capable of handling one-offs and short runs, fulfilling internet orders while reliable screen printing produced the truly profitable, big-ticket jobs. In 2019, however, DTG has matured to the point of offering a production model with considerable value and versatility for all jobs, no matter how large or small the print operation.
In this presentation, Geoff Baxter, a seasoned expert on the apparel imprinting industry, discusses the evolution of print and shares the many reasons he believes the time is now for screen printers of all sizes to consider DTG as the new backbone of their profitability and growth strategy.
Vince Sciandra of DTG2Go will join Geoff to discuss the ways his print operation has built its brand around a digital production model, and encountered success in developing new opportunities for growth and capitalizing on the on-demand, “see now buy now” economy.
Geoff recently joined Kornit Digital, having served the imprinted textiles industry in some capacity for 40 years. Most recently, he was Director of Digital Products with the M&R Companies for more than 10 years. Geoff was President and Co-Founder of Atlantic Screen Supply, Inc., while previous experience includes management roles with Logo-7, Harlequin Nature Graphics, Advance Process Supply Company, and Precision Screen Machines. He has written numerous articles for trade publications, and lectured at many events, as an expert on imprinted textiles, including related trends and technologies.
Vince leads Business Development and Strategic Partnerships for DTG2Go. He was a co-founder in the company and has helped lead the charge in DTG printing and on-demand fulfillment. With the acquisition of DTG2Go by Delta Apparel, they are poised to continue their rapid growth and expansion in the direct-to-garment and e-commerce contract printing market.