Why a 40-Year Screen Printing Vet Says “It’s Time” for Digital
Digital direct-to-garment printing has long been regarded as a helpful tool, capable of handling one-offs and short runs, fulfilling internet orders while reliable screen printing produced the truly profitable, big-ticket jobs. In 2019, however, DTG has matured to the point of offering a production model with considerable value and versatility for all jobs, no matter how large or small the print operation.
In this presentation, Geoff Baxter, a seasoned expert on the apparel imprinting industry, discusses the evolution of print and shares the many reasons he believes the time is now for screen printers of all sizes to consider DTG as the new backbone of their profitability and growth strategy.
Vince Sciandra of DTG2Go will join Geoff to discuss the ways his print operation has built its brand around a digital production model, and encountered success in developing new opportunities for growth and capitalizing on the on-demand, “see now buy now” economy.